Hello I’m Hyojoo Kim, Product designer based in Bay area.
I'm a product designer based in the Bay Area, with over a decade of experience designing across various domains and products — from financial platforms reaching millions of users to startup. My strength lies in weaving brand and story into digital products, from building experiences that let users feel core value of the products to crafting cohesive design systems and polished interfaces that align with brand and business strategy.
My Power Come From
Zero to End Experience
focus on craft, systems, and scalable design
Eye for visual design and typography
Meticulous attention to detail
Rapid prototyping and Verify ideas
Experience
Freelance
Product Designer
Helped multiple startups build products from scratch, from initial concept to launch.
2023 – Present
Samsung Card
Senior Product Designer, Integrated Platform T/F
Joined a task force to build an integrated app for Samsung's financial affiliates, building a new design system and leading mobile app design with 10+ designers.
2020 – 2022
SK Planet
Senior Product Designer, UX Center
Delivered B2C and B2B product design across mobile cloud, chatbot, and various web platforms.
2018 – 2020
Hyundai Card
Senior Interaction Designer, UX Lab
One of Korea's leading financial companies. Redesigned the official card app and capital web.
2014 – 2018
SK Communications
Interaction Designer, UX Center
Designed NateOn's first mobile app, supporting the platform's transition from PC to mobile. Also worked on branding and digital marketing across online and offline channels.
2012 – 2013
Education
Academy of Art University
M.A in Interaction Design
San Francisco, CA
Kookmin University
B.F.A in Visual Communication Design
Seoul, South Korea
